The 4th Sintok International Conference on Social Science and Management (SICONSEM) 2021 will be conducted virtually on 9 & 10 November 2021. SICONSEM 2021 provides an ideal academic platform for researchers to present the latest research findings and describe social science and management issues. The conference seeks to contribute to presenting novel research results related to COVID 19 pandemic crisis. The conference's goal will to provide a scientific forum for all international prestige scholars around the world and enable the interactive exchange of state-of-the-art knowledge. 

OBJECTIVES

The objectives of the Sintok International Conference on Social Science and Management SICONSEM are as follows:

• Disseminating current COVID -19 pandemic crisis issues, challenges and potentials in the publications of scientific papers and journals.
• Generate papers for the publication of special issues related to pandemic in each of the University journals.
• Creating a platform for academia to publish papers in their respective fields of specialization.
• Promoting UUM Press journals to be recognized by investigators throughout Malaysia.
• Promoting UUM as a Leading Management University through the issuance of journals that specialize in certain areas of management.

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